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Home Staging — Improve Your Bottom Line!

November 30, 2007

211-netherfield.jpg   If you’re thinking of selling your house in this market, it is vital that it shine like a “new penny”.  With a vacant home, this can be difficult, but with a home where you continue to function as a family, it can be even MORE difficult!  Enter the home stager!  (Cape flowing and herioc music playing!) 

A home stager has been trained to look at your house from a buyer’s perspective and rearrange or bring in elements to make the home more inviting to the buyer.  You can do a great deal to begin this process because the first two steps any stager will start with are: 1) a deep cleaning, and 2) decluttering.  If you get these tasks completed, you will help minimize the time you spend getting your home ready and the money you’ll spend on a stager’s services. If you’re beginning to think of putting your home on the market, here are some points to ponder:

  • If you have animals, send them to your great aunt Pauline’s house for a few months while your home is on the market. 
  • Are the carpets threadbare or dirty?  Will a professional cleaning help?  If you have hardwood underneath, maybe carpet removal would make the place look better.  If you do that, however, what shape are the floors in and will they need to be refinished?
  • If your home office is like mine, you’ll have many piles of paper to remove.  NOW is the time to go through them!  File or toss – there should be no other options.  (However,I admit that I generally have a pile –  that I try to keep very small – for “urgent” things, like bills that have to be paid or the permission slip that little Johnny needs next week.)
  • Is there a moldy smell, cigarette smoke or animal odor that needs to be addressed?  Buyers notice every smell and even if they live with their own cats, they won’t appreciate the smell of yours!  Get rid of the odor!  (Your realtor should have some helpful hints on how to do that.)
  • Declutter!  This is essential.  A good rule of thumb is to have no more than three items on any surface.  Get rid of (put into storage) all collections and family photos.  One large, simple piece of art is more enticing to a buyer than a collection of family portraits, no matter how well done.  You want them to envision THEIR family here, not yours.
  • Clean everything off the kitchen counters and make the kitchen sparkle.

With these tasks complete, you’ll be ready to meet your agent or stager and take their advice on some finishing touches that will make your house shine above the competition – and sell faster and for more money!  (NAR statistics indicate a properly staged home sells for 7% more than its non-staged counterpart.  On a $300,000 home, that equates to $21,000!)

As an Accredited Home Stager, “staging to sell” is one of the services I provide my clients.  Please call if I can help in any way.

Tomorrow, I’m planning on implementing “fun Friday”.  I’m not sure what that will entail quite yet, so stay tuned!  

Patty Cunningham, ePro, SRES, ABR, AHS
Coldwell Banker Preferred
office: 610-429-4400
direct: 484-881-6051
cell:    610-659-4669

Oh, by the way…  I’m never too busy for one of your referrals! 


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